IT’S THE SPRING OF 1997, NEW YORK CITY. MARCH 7 TO BE EXACT, AND A 22 YEAR-OLD JEFFREY NG, ON HIS BIRTHDAY, IS ABOUT TO WALK INTO THE TRIPLE 5 SOUL BOUTIQUE IN SOHO AND START A SERIES OF EVENTS THAT WILL CHANGE HIS LIFE. FOREVER. Sporting one of his own hand-made, silk-screened Staple t-shirts, the intrigued store manager clocks the shirt, and right there, right then, makes an order for twelve – to be sold in the boutique. The twelve shirts sell out, and the order doubles to 24. Those 24 shirts sell out, and the order increases to 36. The rest, as they like to say, is history.
